{"id":23938,"date":"2021-12-04T14:57:15","date_gmt":"2021-12-04T14:57:15","guid":{"rendered":"https:\/\/test.somethinghaute.com\/jungle-jawani-underlines-the-brand-new-khaadi-experience\/"},"modified":"2021-12-04T14:57:15","modified_gmt":"2021-12-04T14:57:15","slug":"jungle-jawani-underlines-the-brand-new-khaadi-experience","status":"publish","type":"post","link":"https:\/\/test.somethinghaute.com\/?p=23938","title":{"rendered":"Jungle Jawani underlines the brand new Khaadi experience"},"content":{"rendered":"

Hassan Raheem\u2019s \u2018Joona<\/em>\u2019 played in the background, setting the pace for a brand new Khaadi experience, one underlined by a young and digital shopper. Khaadi is now over two decades old but with this new store at Dolmen Mall, it has reconfigured the brand and set it to sync with a younger consumer looking for an international fashion retail experience.<\/p>\n

\u201cThe consumer has changed drastically and any brand that doesn\u2019t think about the consumer is going to be deficient,\u201d Shammon Sultan, the man behind Khaadi said at the media launch of the store. It opens for public today. \u201cThis is the age of social media and our consumers know what\u2019s happening around the world. It\u2019s all about customer experience.\u201d<\/p>\n

Evidently, it\u2019s not just about the clothes anymore.<\/p>\n

\u201cJungle jawani hai ye<\/em><\/strong><\/p>\n

Kaisy kahani hai ye<\/em><\/strong><\/p>\n

Akhbaaron main ye aye chap kay\u2026\u201d<\/em><\/strong><\/p>\n

Wild For You<\/strong><\/em> was the colourful theme of the evening and as Hassan Raheem\u2019s music belted out, it kind of set the shopping experience in motion, having you look for a shopping cart to start piling up in.<\/p>\n

And there was lots to stock up on.<\/p>\n

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The new Khaadi experience has been customised for women, to make every woman feel special and unique. As it says, ‘QUEEN’ of the jungle.<\/figcaption><\/figure>\n

There\u2019s a lot more colour blocking than you\u2019ve probably ever seen in a Khaadi store before. It welcomes you with a wide range of western wear, from casual and cool track suits to tops and blousons, trousers and jumpsuits to basically everything needed to lounge with friends. The unstitched range has been reworked too; this time with more classic Khaadi, meaning tribal and ethnic prints, as opposed to generic flora and fauna. You could mix and match and when feeling creative, you could go to a newly conceptualized segment of the store that offers laces and trimmings and all sorts of finery. The store encourages you to think, innovate and create unique looks for yourself. That\u2019s exactly what fashion does!<\/p>\n

\"\"<\/p>\n

The popular Khaadi ready to wear is spread out all over, offered with countless accessory options from chappals to scarves to jewellery, purses and pouches and what not. Created to complement both casual wear and Khaadi Khaas, the accessory range is endless and punctuated over all 32,000 square feet of the store; it seems impossible to walk out empty handed. Another flip benefit: you\u2019ll be able to pack in a couple of thousand steps just by walking around!<\/p>\n

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Shamoon Sultan and Saira, the heart and soul of Khaadi. Saira is wearing a new design from Chapter 2.<\/figcaption><\/figure>\n

Much to one\u2019s delight, Chapter 2 has its own section, furnished with countless new designs that will most definitely get wiped out within the week. Another point of attraction is Khaadi Home and then another exciting new counter: a Wrapping Station.<\/p>\n

With online shopping being a rising and very convenient trend, a habit that we all picked up during the two-year lockdown, it\u2019s an experience like this that\u2019ll motivate consumers to finally step out to shop. No one wants to waste time in small, dingy shops with unsightly displays and limited products; no one wants to walk into shops that appear to be on the verge of shutting down. The fashion experience needs to be confident and unapologetic. Online shopping offers unlimited options. What it doesn\u2019t offer is the shopping experience and that\u2019s exactly what Khaadi has aimed to cash in on with this store.<\/p>\n

\"\"
With Shamoon Sultan. I’m wearing a classic Khaadi cotton short jacket, that I got some years ago and will probably never go out of style.<\/figcaption><\/figure>\n

\u201cKhaadi has always been a trailblazer and has led trends,\u201d Shamoon said. \u201cThe two year lockdown gave a chance to revamp.\u201d<\/p>\n

The new store, now open at Dolmen Mall, gives one a full display of the new Khaadi logo, which received mixed reactions when it was released earlier this year.<\/p>\n

\u201cThe logo was supposed to be revealed with the new store,\u201d Shamoon explained with smile. \u201cWe had started designing this store two years ago, before Covid. We wanted to redesign the store and the logo because I felt every store had started looking like Khaadi. When Covid happened and we had to take a pause, we started reworking it. Once we finalized the new design, the team felt that the old logo wasn\u2019t going along with the new theme. The old logo was a hand\u2019s knuckle, suggested to be holding a handloom, and what we\u2019ve basically done is merged the two hands into one.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Khaadi has reconfigured the brand and set it to sync with a younger consumer looking for an international fashion retail experience.<\/p>\n","protected":false},"author":12,"featured_media":23939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216,214,205],"tags":[825],"class_list":["post-23938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-style","category-featured","category-life-style","tag-dolmen-mallkhaadikhaadi-homekhaadi-khas"],"_links":{"self":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23938"}],"version-history":[{"count":0,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/media\/23939"}],"wp:attachment":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}