{"id":23787,"date":"2021-11-01T10:14:57","date_gmt":"2021-11-01T10:14:57","guid":{"rendered":"https:\/\/test.somethinghaute.com\/designer-sabyasachi-mukherjee-withdraws-mangalsutra-ad-after-backlash\/"},"modified":"2021-11-01T10:14:57","modified_gmt":"2021-11-01T10:14:57","slug":"designer-sabyasachi-mukherjee-withdraws-mangalsutra-ad-after-backlash","status":"publish","type":"post","link":"https:\/\/test.somethinghaute.com\/?p=23787","title":{"rendered":"Designer Sabyasachi Mukherjee withdraws mangalsutra ad after backlash"},"content":{"rendered":"<p>Fashion designer Sabyasachi Mukherjee withdrew the controversial campaign for its <em>mangalsutra<\/em> collection on Sunday after Madhya Pradesh home minister Narottam Mishra issued a &#8220;24-hour ultimatum&#8221; and threatened to send the &#8220;police force&#8221;.<\/p>\n<p>&#8220;I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action,&#8221; stated the minister while speaking to the media.<\/p>\n<p>He called the advertisement &#8216;objectionable&#8217; and said the <em>mangalsutra<\/em> is &#8220;jewellery of paramount importance&#8221;.<\/p>\n<p>&#8220;Why do such painful incidents take place only with Hindu symbols? If Mukherjee has courage, he should do it with some other religion, then we will understand that he is a real brave man,&#8221; Narottam Mishra added.<\/p>\n<p>Responding to the backlash, the ad was taken down and an official clarification was posted by the label.<\/p>\n<p>&#8220;In the context of making heritage and culture a dynamic conversation, the Mangalsutra campaign aimed to talk about inclusivity and empowerment. The campaign was intended as a celebration and we are deeply saddened that it has instead offended a section of our society. So we at Sabyasachi have decided to withdraw the campaign,&#8221; the designer&#8217;s company posted in an Instagram story.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"lazyload_inited aligncenter wp-image-77893 size-full\" src=\"https:\/\/test.somethinghaute.com\/images\/2021\/11\/Sabyasachi.png\" alt=\"\" width=\"316\" height=\"486\" \/><\/p>\n<p>The <em>mangalsutra<\/em> advertisement by Sabyasachi featured a woman wearing a low-neckline dress and posing in an intimate position with a man.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responding to the backlash, the ad was taken down and an official clarification was posted by the label.\u00a0<\/p>\n","protected":false},"author":12,"featured_media":23788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[744],"class_list":["post-23787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-style","tag-sabyasachi-mukherjee"],"_links":{"self":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23787"}],"version-history":[{"count":0,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/media\/23788"}],"wp:attachment":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}