{"id":23259,"date":"2026-07-03T12:59:48","date_gmt":"2026-07-03T12:59:48","guid":{"rendered":"https:\/\/test.somethinghaute.com\/victorias-secret-finally-made-a-much-needed-change\/"},"modified":"2026-07-04T07:22:25","modified_gmt":"2026-07-04T07:22:25","slug":"victorias-secret-finally-made-a-much-needed-change","status":"publish","type":"post","link":"https:\/\/test.somethinghaute.com\/?p=23259","title":{"rendered":"Victoria&#8217;s Secret finally made a much-needed change"},"content":{"rendered":"<p>Victoria&#8217;s Secret has been entangled in controversy over the past few years. The company was called out for its non-inclusive definition of what counts as sexy and also accused of misogyny.<\/p>\n<p>In 2019, the annual fashion show was called off. Now, Victoria&#8217;s Secret has announced that the lingerie brand has revamped its marketing model and the Angels are no more.<\/p>\n<p>The brand has now launched two initiatives: The VS Collective and The Victoria&#8217;s Secret Global Fund for Women&#8217;s Cancers. In a statement released on June 16, Victoria&#8217;s Secret introduced The VS Collective, &#8220;an ever-growing group of accomplished women who share a common passion to drive positive change.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We are proud to announce an exciting new partnership platform, <a href=\"https:\/\/x.com\/hashtag\/TheVSCollective?src=hash&amp;ref_src=twsrc%5Etfw\">#TheVSCollective<\/a>, designed to shape the future of Victoria\u2019s Secret. <a href=\"https:\/\/x.com\/adutakech1?ref_src=twsrc%5Etfw\">@adutakech1<\/a> <a href=\"https:\/\/x.com\/amandadecadenet?ref_src=twsrc%5Etfw\">@amandadecadenet<\/a> @mPinoe <a href=\"https:\/\/x.com\/priyankachopra?ref_src=twsrc%5Etfw\">@priyankachopra<\/a> Eileen Gu, Paloma Elsesser, Valentina Sampaio <a href=\"https:\/\/t.co\/IdYrmLWkPM\">https:\/\/t.co\/IdYrmLWkPM<\/a> <a href=\"https:\/\/t.co\/bd9QMhCz2W\">pic.twitter.com\/bd9QMhCz2W<\/a><\/p>\n<p>&mdash; Victoria&#39;s Secret (@VictoriasSecret) <a href=\"https:\/\/x.com\/VictoriasSecret\/status\/1405290748732329984?ref_src=twsrc%5Etfw\">June 16, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Among the first to join The VS Collective are:<\/p>\n<p>Adut Akech \u2013 Refugee, Mental Wellness Supporter, Model<br \/>\nAmanda de Cadenet \u2013 Journalist, Photographer, GirlGaze Founder &#038; Equality Advocate<br \/>\nEileen Gu \u2013 World Champion Free Skier, Youth &#038; Women&#8217;s Sports Advocate, Model<br \/>\nMegan Rapinoe \u2013 LGBTQIA+ Activist, Pay Equity Crusader, Professional Soccer Player<br \/>\nPaloma Elsesser \u2013 Body Advocate, Community Creator, Model<br \/>\nPriyanka Chopra Jonas \u2013 Actor, Producer, Entrepreneur<br \/>\nValentina Sampaio \u2013 LGBTQIA+ Activist, Actor, Model<\/p>\n<p>The new partnerships \u2013 The VS Collective and The Victoria&#8217;s Secret Global Fund for Women&#8217;s Cancers \u2013 are created to positively influence the lives of women.<\/p>\n<p>&#8220;I&#8217;ve known that we needed to change this brand for a long time,&#8221; Martin Waters, the former head of Victoria&#8217;s Secret&#8217;s international business, who was appointed chief executive of the brand in February, told <em>The New York Times.<\/em><\/p>\n<p>&#8220;Right now, I don&#8217;t see [the Angels] as being culturally relevant,&#8221; he said adding that when the world was changing, we were too slow to respond. &#8220;We needed to stop being about what men want and to be about what women want,&#8221; he continued.<\/p>\n<p>&#8220;At Victoria&#8217;s Secret, we are on an incredible journey to become the world&#8217;s leading advocate for women,&#8221; he stated. &#8220;This is a dramatic shift for our brand, and it&#8217;s a shift that we embrace from our core. These new initiatives are just the beginning. We are energized and humbled by the work ahead of us.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new partnerships \u2013 The VS Collective and The Victoria&#8217;s Secret Global Fund for Women&#8217;s Cancers \u2013 are created to positively influence the lives of women<\/p>\n","protected":false},"author":12,"featured_media":25517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,216],"tags":[453],"class_list":["post-23259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-fashion-style","tag-victorias-secret"],"_links":{"self":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23259"}],"version-history":[{"count":0,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/23259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/media\/25517"}],"wp:attachment":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}