As the Lux Style Awards announced categories last week for this year’s award ceremony, the Board of Governors\u2019 for 2021 met to discuss the way forward (next year – 21st LSA) for the country\u2019s most recognized awards event.<\/p>\n
The Board of Governors in 2021 includes Aamna Haider Isani (Fashion), Hasan Zaidi (Film), Malahat Awan (Music) and Raheel Rao (Television). The members discussed ways to modernize and update the age-old institution by initiating critical changes and realignment in award categories. All changes come into effect from next year (2022) to allow participants to adapt and work towards their respective portfolios.<\/p>\n
The changes are as follows: Category for Best Fashion Photographer will be recategorized to be inclusive of all imagery and will be called Best Visual Artist<\/strong> to recognize fashion videos as well as still photography. The criteria for judging will include ‘Originality of Concept, Creativity in Execution and Technical Expertise of Fashion Shoots\/Campaigns’.<\/p>\n \u201cFashion is a rapidly evolving realm and with the digital revolution upon us, it is unfair to restrict the fashion visual to still photography alone. Covering the many modes of expression, Best Visual Artist will include photographers and videographers who are conceptualizing content for print as well as digital mediums,\u201d said Aamna Isani.<\/p>\n The Film category will include a category of Best Film Score<\/strong> from the year 2022 for the 21st Lux Style Awards. \u201cIn every major film award, the overall score of a film (songs + background score) is what is judged since that is what a film jury instinctively feels while assessing a film and because that has a direct impact on the perception of the film as well.<\/p>\n \u201cMoreover a Musical Score is judged not only on its standalone quality as music but also with reference to how that music fits in with the rest of the film. The jury will be looking for appropriate themes, enhancement of scenes and emotions, enhancement of another element to the perception of the film. The criteria for judging would be ‘Musical Quality and Arrangement, Appropriateness\/Contribution to Film Narrative, Songs Memorability and Background Score Usage’,” said Hasan Zaidi.<\/p>\n \u201cThe film music category needs to be taken as a whole and for the award to be designated to the Film\u2019s Music Director(s),\u201d he added.<\/p>\n\n