{"id":22959,"date":"2026-07-03T12:56:14","date_gmt":"2026-07-03T12:56:14","guid":{"rendered":"https:\/\/test.somethinghaute.com\/ramazan-2021-surf-excel-pakistan-continues-to-make-the-viewers-emotional\/"},"modified":"2026-07-03T12:56:14","modified_gmt":"2026-07-03T12:56:14","slug":"ramazan-2021-surf-excel-pakistan-continues-to-make-the-viewers-emotional","status":"publish","type":"post","link":"https:\/\/test.somethinghaute.com\/?p=22959","title":{"rendered":"Ramazan 2021: Surf Excel Pakistan continues to make the viewers emotional"},"content":{"rendered":"<p>Pakistan is a nation strong on human emotion, kindness and goodness. These qualities are highly evident in the Holy month of Ramazan and focusing on exactly that, Surf Excel Pakistan&#8217;s campaigns have always hit the right note.<\/p>\n<p>Every Ramazan, the brand wins the audience with its powerful and heavily emotional ad campaigns. The viewers connect with the theme and concepts on a personal level which makes them heart touching and impactful. While we waited for Surf Excel Pakistan to bring to us something new this year, in the recent mini-episode of <em>Haute Bites, <\/em>Aamna Isani and Hassan Choudary of <em>Something Haute<\/em>, looked back at their favourite ads over the last few years.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CNre4jjhnl4\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CNre4jjhnl4\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Aamna Haider Isani (@thisisaamna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Aamna shared that her favourite was the 2019 campaign <em>Eesar Ek Ibadat <\/em>which focused on a child carrying his prayers for his friend. Hassaan revealed he also loved the 2016 campaign, <em>Madad Ek Ibadat <\/em>that showed how little kids helped an elderly street hawker sell his fresh and hot <em>samosas <\/em>and made his day.<\/p>\n<p>This year&#8217;s ad released focusing on a complete world and instantly won hearts. <em>Ek Mukammal Jahan <\/em>addressed the importance of filling joy in other peoples life and looking after one another.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"lazyload_inited aligncenter wp-image-73793 size-full\" src=\"https:\/\/test.somethinghaute.com\/images\/2021\/04\/Untitled-2.png\" alt=\"\" width=\"761\" height=\"346\" \/><\/p>\n<p>&#8220;Pakistan is home to over 5 million orphans and adults in old age homes,&#8221; stated the campaign. <em>Ek Mukammal Jahaan <\/em>is an initiative to help them experience the joy of a family.<\/p>\n<p>The heartwarming ad made many tear up while watching how little angels despite being deprived of the love and affection of a family system brought colours of joy in the empty lives of people in the old age home.<\/p>\n<p>Their recent commercial shows us how the children from the orphanage and elderly at the old age home find happiness in each other\u2019s company. When it&#8217;s time for the kids to leave, everyone seems visibly sad. While it is a heartbreaking situation, the ad ends on a happy note.<\/p>\n<p>An elderly at the old-age home states that the children too have lost someone they loved just like them. <em>\u201cInhone bhi kisiko khoya hai, aur humne bhi&#8221;. <\/em>In a beautiful reply, a child responds with a suggestion to live together and fill each other&#8217;s emptiness. <em>\u201cSaath reh lenge, toh koi akela nahi rahega.\u201d<\/em><\/p>\n<p>The ad concludes by bringing the two sides together.<\/p>\n<p>Have a look at the ad below:<\/p>\n<p><iframe title=\"Surf Excel Ramazan 2021 - #EkMukammalJahan\" width=\"1260\" height=\"709\" data-trx-lazyload-src=\"https:\/\/www.youtube.com\/embed\/t0ENoQDzWvk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surf Excel Pakistan&#8217;s latest campaign Ek Mukammal Jahan addresses the importance of filling joy in other peoples life and looking after one another.\u00a0<\/p>\n","protected":false},"author":12,"featured_media":22960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[275],"class_list":["post-22959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-surf"],"_links":{"self":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/22959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22959"}],"version-history":[{"count":0,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/posts\/22959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=\/wp\/v2\/media\/22960"}],"wp:attachment":[{"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.somethinghaute.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}